Advantages of HTTPS
You may have never noticed it before, but there are really two options at the start of any URL, that are Http (or, http://) and Https (https://). You may think that there’s just a difference of an “s” between the two, but the difference is much more significant than just a single letter. The difference between http and https concerns the internal security of the website. If you have never looked at the url of a website meticulously this blog is going to change that.
Google, the world’s biggest search engine and the go-to for most internet users, has taken on a crucial mission to make all websites adopt HTTPS as the standard. You might be wondering, why is it so important for your website to have HTTPS instead of HTTP? In this blog, we have explained everything you will need to know.
Difference Between HTTP and HTTPs
HTTP (Hyper Text Transfer Protocol) is a reliable system for transmitting and receiving information over the internet. It efficiently delivers data to users, ensuring accuracy in the process.
On the other hand, HTTPS (Secure HyperText Transfer Protocol) is specifically designed to prioritize the security of information transmitted on the internet. This advanced technique offers users a completely secure platform to share confidential data online. By implementing HTTPS, website owners can effectively thwart unauthorized access to sensitive information on their sites.
SSL and its Role in HTTPS & HTTP
The key difference between HTTPS and HTTP lies in the SSL (Secure Sockets Layer) Certificate, which plays a crucial role in encrypting data before it travels through the internet to the user. With SSL in action, it acts as a bridge between the browser and the server, providing a protective shield against malware, viruses, and potential security threats, ensuring a secure and safe user experience.
A brief classification of HTTP and HTTPs
Details HTTPS HTTP
URL Prefix “HTTPS://” “HTTP://”
Communication port Prot 443 Port 80
Security performance Removes security threats during information exchange It’s proven to have security compromises
From the table above, it is clear why you need to move your website from HTTP to HTTPS. In addition to security benefits, HTTPS has several SEO benefits and below, are some of them in more details.
Safer Website
HTTPS guarantees the safety of your customer’, visitors’, and clients’ information. The need for safety cannot be emphasized any further especially if you have an e-commerce website. If you are an e-store owner, you need to move to HTTPS to ensure transactions on your website are safe. Securing your information is essential even when you don’t have a payment gateway on your e-commerce as it helps to build credibility with your customers.
Google Ranking
HTTPS and SSL bring assured security and websites with these features are considered to be better secured. To webmasters, websites with HTTPS are referred to as certified and trusted. The importance of your website being certified counts best when ranking in Google as they are given better prominence according to Google’s SEO update. HTTPS is thus an impressive ranking methodology that Google admires as it seeks to encourage a safe and conscious online environment that is designed with the user in mind. By using HTTPS, you gain an upper hand against your competitor e-commerce websites still using HTTP.
Improved Security
If your website has HTTPS, it is the only one that can securely and confidentially decrypt transferred information. More importantly, HTTPS guarantees the security of your website through integrity and the assurance that information never gets interfered with. There is a common misconception that HTTPS guarantees security through sensitive passwords. Nothing could be further from the truth, because even boring and poorly designed websites will acclaim the benefits accrued to HTTPS. The good news is that combining trust with security helps you to reach your customers through better ranking, and helps you retain those visitors through loyalty.
Better Website Audit
What are the status, the health, and the SEO standing of your website? This is vital information that will help you in refocusing your website to better target your customers. HTTPS allows for website analytics integration thus easier to audit your website. With the audit report, you are able to strategically place your Ads for targeted reach.
Increased Referrals
HTTP websites face the risk of having their visitor data stripped even if the traffic is from a secure HTTPS to an HTTP site. HTTPS websites have the benefit that traffic is preserved. This means that when you have an HTTP e-commerce website, you will better know where your traffic originated from thus know which referral program is working, which needs a little readjustment, and which is not working and should be shut down.
HTTPS thus has clear SEO benefits which as an e-commerce website owner, you can’t afford to overlook. If your website is an HTTP, you have to take the effort, with the right immediacy to move to HTTPS and start to enjoy these SEO benefits. Moreover, Google has provided essential securing websites which will help you in moving your website with minimal, if any, hassles and inconveniences.
Conclusion
By transitioning from HTTP to HTTPS, you’ll set your website on a path towards success. You might be wondering about the investments required to enhance your website’s Google ranking, track traffic effectively, and ensure the security of your e-commerce site. The good news is, all these benefits can be yours for free, simply by making the switch to HTTPS.
To do this, you will need a team of SEO expert by your side. If you do not have a team of SEO experts at your corner, EitBiz’s SEO team will help your website grow. Reach out to our team of Digital Marketers and move forward towards the growth of your business.
