Mobile commerce sales are projected to reach $3.56 trillion in 2021—22.3 percent more than in 2020. An app brings security to a user as it is a dedicated place where the users’ data is safe. Due to these reasons, the future of m-commerce is rising, and mobile commerce apps are getting so popular and significant sources to drive traffic for businesses.
In other words, m-commerce is emerging as a new standard in 2021. Let’s find out more about it in this blog.
What is M-commerce?
Mobile commerce is a good fit for commercial services, excluding communication. The accessibility comes through mobile devices only like smartphones, tablets, etc. As most users use a smartphone, mobile commerce is dominating a large market section. Mobile commerce apps are majorly valuable for advancement.
New Technologies Empowering Mobile Commerce Apps
Augmented Reality Apps
Augmented reality apps are becoming the next best choice for consumer brands and enterprises. These provide the look and feel of the product to the person directly. For instance, if you are buying specks or dress from an online portal, the app with augmented reality features help to let you know how it will look on you.
Analytics and Predictive Technologies
The need for customization is necessary for mobile applications, and the implementation can be done well with the use of analytics and predictive technologies. Several other technologies are used as mobile commerce technologies, like near-field communication.
Future of Mobile Commerce Apps
Mobile Commerce is emerging with continuous updates in the marketplace. You can find how mobile commerce is evolving below.
Banking
The banking industry has already shifted to mobile commerce to keep the records of their clients and handling their transactions. They believe in mobile apps more due to the high security of data and transactions as the banking industry needs it the most. Still, many banks use chatbots and messaging apps to coordinate with their clients.
Shopping
As almost every second person carries a smartphone or tablet, they prefer to shop online. However, they prefer mobile applications more as these are easy to access and secured to put a debit card or credit card details.
Payments
Among the emerging trends in mobile commerce, online payment applications come on top. The payment apps include Android and Apple apps like Google Pay, Apple Pay, PayPal, and more.
AR and VR
Augmented reality and virtual reality have become part of mobile commerce and growing faster. These technologies will penetrate the market by the end of this year. It is because both of the technologies are great examples of the emergence of mobile commerce.
Voice Shopping
Voice shopping is preferred, and the improved mobile experiences have helped provide the best experiences. It is one of the influential m-commerce trends that enhances users’ experiences and improves technology.
Users History and Behavior
Mobile applications help recognize the customer’s history and even let them place one-click orders successfully.
Some Interesting Stats on the Future of M-commerce
- According to Statista, mobile payment volume is growing at 62% annually.
- 68% of customers say that they check their phones within 15 minutes of waking up in the morning.
- 27% of the global online population uses voice search on mobile.
- 72% of people who own voice-activated speakers
- 80% of smartphone users want more product information
- 55% of tablet owners use their tablets for online shopping, whereas only 28% of smartphone owners shop on that device.
- Mobile commerce is expected to outpace non-mobile commerce in 2021 (Source: Statista)
- With over 80% of internet users now owning a smartphone, mobile commerce can’t be ignored.
The Bottom Line
With the above-stated points and stats, it is clear that the future of m-commerce is coming with new opportunities and increased users. We know how to create secure, adaptable apps with e-commerce functionality. Connect with us today to discuss your vision and the technical aspects that best suit your vision.
