Though the “mobile app development” trend isn’t new, many businesses still run into the challenge of attracting their users worldwide.
So, what could be the possible reason behind it? Why some businesses aren’t unable to broaden their user base?
Well, the answer to this question is none other than “Mobile App Localization”!
To put it simply, “App Localization” refers to the process of building a dedicated mobile app and adapting it to meet different cultural and functional needs of users across different regions.
But why is it important?
Well, the facts will tell you!
- There are more than 5 billion internet users but only 25% understand the “English” language.
- Nearly 55% of customers worldwide would only use a website that includes information in their native language.
- More than 85% of customers wouldn’t buy from a website or an app that has information only in the “English” language.
That’s the power of “mobile app localization”!
Considering such facts, it’s no secret why businesses should consider “Local Mobile App Development”!
What is Mobile App Localization?
To put it simply, “mobile app localization” refers to the process of building and adapting an app to cater to different geographical and cultures, irrespective of race, creed, or gender. Though some people might confuse it with app translation, it’s not true at all.
The term “Localization” simply means it’s all about complete app customization, including its features, interface, content, images, and more to suit a particular group of an audience.
When you build a local mobile app for a specific target audience, it may significantly influence purchasing habits and grow your business. Furthermore, the importance of localization boils down to user behaviour which shows a strong presence for interacting with the app’s content in their native language.
What are the Types of Mobile App Localization?
Let’s take a look at the types of mobile app localization that one should know about;
#1. Minimum Viable Localization
It is a major type of app localization which deals with the core features and content of the app. Furthermore, it’s an ideal option for startups or businesses with a tight budget so they can get an early return on investment.
#2. Complete App Localization
Another major app localization type is full app localization which includes the detailed process where every app element is tailored to each target market. When you work on such localization, it will ultimately facilitate an immersive local experience.
What are the Biggest Benefits of Mobile App Localization?
Let’s take a look at the biggest benefits of mobile app localization.
Benefit #1: Better Reach & Engagement
One of the major benefits of app localization is that it may help provide an opportunity to open up new audiences. Furthermore, when you build an app that caters to a specific group of target audiences, users are more likely to try your app and interact.
Benefit #2: Enhance Your Position on the App Store
No matter whether you want to run into Android or iOS mobile app development, building a local mobile app can boost your visibility in App Stores. Remember that these app stores prioritize apps that perfectly cater to the needs of user preferences and search habits in a specific region. Thus, building such an app would skyrocket your rankings.
{Also Read: How To Upload an App to The Google Play Store?}
Benefit #3: Better Monetization Opportunities
Another major benefit of choosing mobile app localization is that it may open up new revenue opportunities. When you integrate local payment preferences, you can seamlessly customize your monetization strategies, including in-app purchases, subscriptions, and ads. Remember that if you consider app localization, it may lead to higher app earnings.
What are the Best Practices for the Mobile App Localization?
Building a mobile app requires careful planning and approach. If you, however, have no idea where to start, you should know about best practices for mobile app localization. Here is a list of the top tips to consider in mobile app localization.
#1. Don’t Overlook Locale-Specific Adaption
If you want to localize your app, you need to focus on the locale instead of the language alone. Let’s say you are building an app for English-speaking users; you need to figure it out whether you want to include US English (American English) or UK (British English). When you incorporate specific content in your app that resonates with your target audience, you will have a higher chance of attracting and converting your audience.
#2. Prioritize Contextualization
Another best practice to include in your mobile app localization is that it provides translators with context for each segment. For example, the word “Rubber” could mean something else in a different country while it might mean something different in another region. Thus, you should apply the correct translation.
#3. Try to Maintain Brand Consistency
During the mobile app localization process, you should focus on building a glossary that includes crucial key brand terms and phases to facilitate consistency. Furthermore, it would guide translators and enhance your brand’s voice. If you have no idea about creating a glossary, you may consider the right mobile app development agency to help you out!
#4. Account for Pluralization Rules
When it comes to plurals, different languages have different rules. When you are into local mobile app development, it ensures that your app can seamlessly handle these variations. For example, different words have multiple plurals.
#5. Consider A/B Testing
Implementing A/B testing for different localized versions may help you determine the elements that perfectly suit your audience. Make sure you spare some time and check out the CTA buttons, in-app sections, and product pages that users are visiting the most in a specific region.
#6. Use ASO for Maximum Reach
It is no secret that App Store Optimization (ASO) plays an incredibly important role in maximum discoverability. Make sure you localize your app’s keywords, product descriptions, and images to align with the cultural norms of your target audience.
Final Thoughts
So, there you have it! That’s the end of the mobile app localization guide for your business! It is no secret that localization is the key to helping your business attract and engage your specific target audience with simple tips. Ready to implement mobile app localization for your business? If so, choose none other than EitBiz and build a solid mobile app that resonates with your target audience. Visit EitBiz or drop us an email at info@eitbiz.com or call us at +1(812)530-6300 today!
