Planning to build an eCommerce app?
Well, you’re not alone in the queue, planning to run into eCommerce app development!
Let’s face it!
- The entire eCommerce software application market is all set to go beyond $1.2 billion by next year.
- Each person who spends an average on eCommerce will likely be more than $3.68k in the next three years.
- The global e-commerce market size was estimated at USD 25.93 trillion in 2023 and is projected to grow at a CAGR of 18.9% from 2024 to 2030.
Sounds interesting, doesn’t it?
But have you ever wondered- What features to include in your eCommerce app development?
Before we run into the eCommerce app development features, let’s discuss what it exactly means!
What Does an “eCommerce App” Mean?
To put it simply, eCommerce, or electronic commerce, refers to the process of purchasing and selling goods online. The best part is that customers don’t need to visit the store, instead, all they have to do is simply browse a website or an application. Furthermore, these kinds of apps allow you to purchase those items in the comfort of your home and deliver them to your doorstep. One of the major highlights of these apps is that they even act as a marketing tool and even suggest things that you might be interested in which may entice you to make purchases.
If you want the same thing from your customers, you will need to build an eCommerce app that may not only attract but also convert your audience into customers. Some of the popular examples of eCommerce apps may include Amazon or eBay. Similarly, you can opt for eCommerce website development alongside your app, offering customers a seamless shopping experience across both platforms.
Excited to build an eCommerce app? If so, let’s dive in!
What are the Top 10 Features for Your eCommerce Mobile App Development?
Let’s take a look at the top features to include in your eCommerce app development.
#1. Augmented Reality
One of the biggest features to include in your eCommerce app development is that augmented reality can help you display your product to customers in the real world. Furthermore, it is quite a good option for people who are always in a dilemma whether they would like a product or not. Thus, it becomes a bonus to have a try-before-buy virtual experience.
#2. Advanced Filtering Capabilities
Another eCommerce app feature is none other than advanced filtering capabilities. If your eCommerce app happens to be quite diversified with products, filters become a must-have. This feature helps users find exactly what they want because all irrelevant items will be removed, filtering the relevant output from their desired search. You can even attach an option for the value range, bestsellers, availability of cash on delivery, by brand, etc.
#3. Wishlist
When it comes to eCommerce app development features, a Wishlist is one of the essential features you would want to have. It allows customers to add items which they want to buy at later stages while visiting. Many customers return to their Wishlist after they have bought their items which compels the customer to return to your app, creating loyalty. Also, retailers can utilize the Wishlist in identifying the tastes of the customers.
#4. BNPL (Buy-now-pay-later)
Today’s consumers are ever so thirsty for an option to buy now and pay later, just like Amazon, as a way to shop. This feature allows people to buy now, and then pay for it later in installments; thus, making shopping easier. BNPL allows consumers to pay for the total cost of their purchase in equal to four installable payments- either interest-free or with a small interest fee.
#5. Real-time Analytics
Real-time analytics is very important in knowing the preferences of your customers and how they interrelate with your application. You get to know the worth of your app through its analytics. You can unlock your full potential with an application by having real-time analytics, and you will see which sells the most in the sold products. It also shows when people are active on the application.
These can now be analyzed to identify the best-selling products, monitor user interactions and recognize the patterns of user behavior.
#6. AI Voice Assistant
Voice shopping is still in its infancy, but the big eCommerce brands are starting to explore and use this technology for better customer experience. Unlocking enormous opportunities closely hinges on the ingenuity of merchants.
Some of the powerful capabilities are offered by the voice assistants enabled with AI, making it easy for users to navigate through the application. This proves a very useful benefit to all such users who find it challenging to interact using traditional interfaces. It helps them find products quickly and makes it easier for them to make purchases. With effortless shopping, voice assistants can create better conversion rates and happier customers.
#7. Push Notifications
Push notifications can push up the sales of e-commerce businesses provided they are devised properly with relevant and valuable information to the users. Consider using this tool by sending more notifications about new products, festive offers, or discounts on items on the Wishlist of customers.
Instead of using promotions that may already have lost their novelty, develop a content strategy that is thoughtful and sure to capture the attention of the users. When you can focus on streamlining your notifications and making them relevant and timely, you can readily attract users and make them engage with your application, thus having more sales.
#8. Quick checkout
Another feature for any customer in your eCommerce mobile app development is the checkout. So, it’s really important to make it easy and fast. Do not forget to add features like automatic filling in of checkout details using guest and profile information in modern eCommerce app design.
The transactions should be completed with minimal time and effort on the customers’ part.
#9. Multiple Payment Methods
eCommerce payment system has undergone significant evolution with vast varieties of payment options. Various users have different preferences in terms of how they want to pay. For instance, while some customers like using credit cards to earn loyalty points, for others convenience and security are the reasons for cash on delivery.
Besides, a few customers use the e-wallet for cashback rewards offered while purchasing products. Options like PhonePe, Google Pay and Amazon Pay on the unified payments interface (UPI) have become convenient for many users.
#10. Product Reviews and Feedback
While developing your eCommerce mobile app, don’t forget to include a product reviews section. It will enable customers to share experiences and let them have feedback about the helpfulness or value of the products they receive. Customer reviews and ratings lend a lot of authenticity to your app, thereby playing a crucial role in influencing purchasing decisions.
With the representation of honest opinions from other shoppers, you can begin to build trust and credibility ultimately to drive sales and convince customers who have confidence in their purchase enough to be return customers in this competitive eCommerce landscape.
Conclusion
So, there you have it! That’s a wrap to the top 10 eCommerce app development features to include in your startup! It is no secret that the foundation of a top e-commerce app lies in user-centric features that prioritize making shopping easy, enjoyable, and secure.
Furthermore, a great e-commerce app is dedicated to enhancing the overall shopping experience for its users.If you’re looking for a premier mobile app development agency to create your advanced e-commerce app, look no further than EitBiz! Partner with EitBiz and build a solid eCommerce mobile app for your business. Drop us an email at info@eitbiz.com or call us at +1(812)530-6300 today!
